Why Did Victoria’s Secret Discontinue Rapture Perfume

Why Did Victoria's Secret Discontinue Rapture Perfume 1
Written by Lucas M. Hall

Victoria’s Secret is famous for its lovely beauty products. Many people loved their Rapture Perfume. But one day, it was gone. Why did this happen? Let’s find out.

Why Did Victoria'S Secret Discontinue Rapture Perfume

What Was Rapture Perfume?

The Rapture perfume by Victoria’s Secret was a classic fragrance loved by many. It smelled like roses, citrus, and other wonderful scents. It first came out in the 1990s and quickly became a favorite. Women wore it for special dates or just to feel nice.

Reasons for Discontinuation

There isn’t just one reason why Victoria’s Secret stopped making Rapture. There are a few likely causes:

  1. Changing Trends: People’s likes in smells can change. Brands like Victoria’s Secret must keep up.
  2. Cost of Production: Making perfume can be pricey. If the ingredients cost too much, a company might stop making it.
  3. Newer Products: Stores often bring out new smells. Sometimes, they must make room for these by stopping older ones.
  4. Sales Figures: If not a lot of people are buying a perfume, a store might decide it’s time to say goodbye.
Why Did Victoria'S Secret Discontinue Rapture Perfume

Fans’ Reactions to the News

When Rapture was discontinued, fans were quite sad. Many people searched for leftover bottles online. Some even asked Victoria’s Secret to bring it back. This shows how much people loved it.

The Impact on the Market

When a famous perfume goes away, it makes room on shelves. It lets other perfumes be noticed. Victoria’s Secret used this chance to introduce new perfumes. They hoped people would find new favorites.

Could Rapture Come Back?

Sometimes, if enough people ask, stores bring back old favorites. Could this happen with Rapture? Maybe, if fans keep asking for it. Victoria’s Secret knows people loved Rapture. They might think about making it again someday.

Alternatives to Rapture

If you miss Rapture Perfume, don’t worry! There are other smells you might like. Victoria’s Secret still makes many beautiful frags. Plus, other brands make scents like Rapture. Here are some alternatives:

  • Bombshell: A fresh and fruity scent from Victoria’s Secret.
  • Heavenly: A warm and sweet smell, also from Victoria’s Secret.
  • Love Spell: A playful and vibrant fragrance that’s another Victoria’s Secret favorite.

Frequently Asked Questions

Why Was Rapture Perfume Discontinued?

Victoria’s Secret has not publicly stated the exact reason for Rapture Perfume’s discontinuation, but it’s likely due to a strategic decision to update their fragrance line and focus on new products.

When Did Victoria’s Secret Stop Selling Rapture?

Rapture Perfume was discontinued by Victoria’s Secret around 2018, although the exact date may vary by location and stock availability.

Are There Any Alternatives To Rapture Perfume?

Yes, Victoria’s Secret offers a variety of other fragrances that may appeal to fans of Rapture, such as Bombshell or Heavenly, which share similar flavor profiles.

Is Rapture Perfume Still Available Anywhere?

Rapture Perfume may still be found through third-party retailers, online auctions, or discontinued stock sales, but it is no longer sold officially by Victoria’s Secret.


It’s always sad when a perfume we love is no longer made. But we can find new favorites. And who knows? Maybe Victoria’s Secret will surprise us with Rapture’s return one day.

A Final Word of Hope

To all the Rapture fans: keep sharing your love for the scent. Victoria’s Secret might listen. The perfume world is always full of surprises. Keep exploring new perfumes. Maybe you’ll find a new scent to love just as much.

FAQ About Discontinued Perfumes

Question Answer
Why do companies discontinue perfumes? They may stop making them due to costs, newer trends, or sales reasons.
Can discontinued perfumes ever come back? Yes, they can if there is enough demand from customers.
What should I do if my favorite perfume is discontinued? You can find similar scents or ask the company to bring it back.

Remember, just because Rapture is gone for now, it doesn’t mean it’s gone forever. Let’s keep our fingers crossed and our senses ready for whatever comes next in the world of perfumes.

About the author

Lucas M. Hall

Lucas describes himself as a “certified fragrance expert”, having worked with some of the world’s top perfumeries as a perfume consultant. His love for fragrances has allowed him to help companies create scents that continue to sell out to this day. When he isn’t choosing notes, he helps clients find the perfect fragrance that complements their style and personality. Many high-profile clients have found their signature scent through his advice. During his downtime, Lucas likes to fill his home with the mouth-watering smell of s’mores, scones, and other delectable desserts.

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